Unlock the Potential of Public Branding and Marketing: A Global Perspective

In today's interconnected and competitive world, nations, cities, and regions are increasingly embracing public branding and marketing strategies to differentiate themselves, attract investment, and enhance their reputation. Public Branding and Marketing Global Viewpoint provides a comprehensive overview of this dynamic field, offering a wealth of insights, case studies, and best practices from around the globe.

Authored by leading experts in the field, this book explores the strategic and practical aspects of public branding and marketing, covering topics such as:

• Defining and developing a nation, city, or region's brand identity
• Creating effective marketing campaigns to promote destinations and attract investment
• Leveraging public relations and social media to build a positive reputation
• Measuring the impact and evaluating the effectiveness of public branding and marketing efforts